Details
Meet Ashley: our personal safety alarm designed to deter an attacker and make any woman feel safe and secure.
Carried by over 120,000+ people every day.
Lightweight with a soft-touch silicone coating, Ashley features a LOUD 130db siren and a 200-lumen strobing LED light.
Every Ashley Alarm comes with a strong, solid, silver keychain that allows you to easily attach Ashley to your person or belongings.
From your handbag, to your water bottle, to your keys, your belt and beyond – every Ashley Alarm is designed to be durable yet stylish.
Carry Ashley across town, out running, walking the dog, around campus, out at night, home from the shops, and wherever else life takes you.
Looking to place a bulk order of 25+ alarms? Click for details.
Features
• Small (9cm x 2.6cm x 1.1cm)
• Light-weight (40g)
• 130db siren (as LOUD as a jet engine!)
• Flashing 200-lumen strobe LED light to draw attention
• Stylish & minimalist (pairs with any outfit)
• Solid, silver keychain included
• Activated with a well-intentioned pull of the pin
• No false triggering
• Durable soft-touch silicone coating
• Long lasting 2-year standby battery
• 60+ minutes of continuous alarm
• Replaceable batteries
Shipping
Orders ship same day if placed before 1pm. (Excluding pre-orders)
United Kingdom
- Free UK Shipping on orders £30 or more (2+ alarms)
- Shipping from £2.99 on all UK orders under £30 (calculated at checkout)
- Zero Hassle Returns within 30 days
- Delivered by Royal Mail in 1-3 Days (Within the UK)
- Dispatched from the United Kingdom
Worldwide
- Free International Shipping on orders £70 or more (5+ alarms)
- Shipping calculated live at checkout on all International orders under £70
- Dispatched from the United Kingdom
- Delivered in 2-11 days (depending upon destination)
Preorders
- If a product is exclusively marked as "Preorder" shipping details will be shown in the product description.
- All other products ship same day if ordered before 1pm.
Meet Ashley: our personal safety alarm designed to deter an attacker and make any woman feel safe and secure.
Carried by over 120,000+ people every day.
Lightweight with a soft-touch silicone coating, Ashley features a LOUD 130db siren and a 200-lumen strobing LED light.
Every Ashley Alarm comes with a strong, solid, silver keychain that allows you to easily attach Ashley to your person or belongings.
From your handbag, to your water bottle, to your keys, your belt and beyond – every Ashley Alarm is designed to be durable yet stylish.
Carry Ashley across town, out running, walking the dog, around campus, out at night, home from the shops, and wherever else life takes you.
Looking to place a bulk order of 25+ alarms? Click for details.
• Small (9cm x 2.6cm x 1.1cm)
• Light-weight (40g)
• 130db siren (as LOUD as a jet engine!)
• Flashing 200-lumen strobe LED light to draw attention
• Stylish & minimalist (pairs with any outfit)
• Solid, silver keychain included
• Activated with a well-intentioned pull of the pin
• No false triggering
• Durable soft-touch silicone coating
• Long lasting 2-year standby battery
• 60+ minutes of continuous alarm
• Replaceable batteries
Orders ship same day if placed before 1pm. (Excluding pre-orders)
United Kingdom
- Free UK Shipping on orders £30 or more (2+ alarms)
- Shipping from £2.99 on all UK orders under £30 (calculated at checkout)
- Zero Hassle Returns within 30 days
- Delivered by Royal Mail in 1-3 Days (Within the UK)
- Dispatched from the United Kingdom
Worldwide
- Free International Shipping on orders £70 or more (5+ alarms)
- Shipping calculated live at checkout on all International orders under £70
- Dispatched from the United Kingdom
- Delivered in 2-11 days (depending upon destination)
Preorders
- If a product is exclusively marked as "Preorder" shipping details will be shown in the product description.
- All other products ship same day if ordered before 1pm.
★★★★★
"I ordered the 5-pack: one to clip to my hand bag, one for my running bottle, one for my sister that walks her dog late at night, another for my mum, and one for a dear friend.Delighted to see these launch. The quality is great!"
– Lauren N
Why choose the Ashley Alarm?
As loud as a jet engine
Runs for over an hour once activated
Lightweight, discreet, stylish, and reusable
How to use your Ashley Alarm (although we hope you never have to)
These numbers must change.
1 in 5 women* in the UK will suffer sexual assault in their lifetime. It's a horrendous statistic that we can't ignore any longer.
(*That's just those reported. It's also 1 in 3 women globally.)
Our new Personal Safety Alarm is our first step into empowering modern women.
We exist to allow you to feel unstoppable in your daily life.
The time to act is now.
Supporting Women & Children
At Ashley, we donate 5% of profits to Operation Underground Railroad and other charitable causes to accelerate the rate of change in the world.
Enough is enough.
Our Personal Safety Alarm is just the beginning – this is about empowering women to be true to their core.
These numbers must change.
1 in 5 women* in the UK will suffer sexual assault in their lifetime. It's a horrendous statistic that we can't ignore any longer.
(*That's just those reported. It's also 1 in 3 women globally.)
Our new Personal Safety Alarm is our first step into empowering modern women.
We exist to allow you to feel unstoppable in your daily life.
The time to act is now.
Supporting Women & Children
At Ashley, we donate 5% of profits to Operation Underground Railroad and other charitable causes to accelerate the rate of change in the world.
Enough is enough.
Our Personal Safety Alarm is just the beginning – this is about empowering women to be true to their core.
Why now?
It is estimated that there were between 430,000 and 517,000 adult victims of sexual offences in the last year [in England].
1 in 4 women have been sexually abused before the age of eighteen.
20% of women and 4% of men have experienced some type of sexual assault since the age of 16.
Only 15% of serious sexual offences and 21% of partner abuse incidents are reported to the police.
Product FAQs
What's included in my order?
Every Ashley Alarm purchase includes:
• Your Ashley Alarm
• A strong, solid, silver keychain
• Directions on how to use your alarm
How do I activate my Ashley Alarm?
• Give the pin on the top of the device a firm pull and face it toward your intended target.
• The Alarm will emit a piercing 130db siren and the LED light will flash.
• To stop the Alarm, replace the pin in the top of the device.
If you're testing your alarm, place a finger or thumb over the speaker on the back of the Alarm to save your ears.
How long will the alarm last?
Ashley will last for 2 years on standby. This is double the industry standard.
When activated the Alarm will emit both light and sound continuously for over an hour, reducing to just 108db after 1 hour.
We encourage you to regularly check your alarm to ensure it's still working effectively.
How do I replace the batteries in the Ashley Alarm 1?
To replace Ashley Personal Safety Alarm's batteriesis quick and painless:
• Twist the pin on the top of your alarm both ways to release the front and back
• Remove the two internal screws
• Replace the two CR2032 batteries
• Replace the two screws
• Snap the two sides of the alarm back together
How loud is 130 decibels?
130 dB is extremely loud and equivalent to:
- A jet take-off
- The loudest rock concert ever recorded
- The sound made by a jackhammer
How bright is 200-lumens?
More than bright enough to help disorientate a potential threat and give you vital seconds to evade an attack.
I have another question?
See our full FAQ page, or contact us.
Proud to supply
(Among many others we're incredibly grateful to)
