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Throughout September, with every order placed we’re donating a free alarm to a woman or child in need via our charity partners.

Em-pow-er: to make someone feel stronger and more confident, especially in controlling their life and claiming their rights.

Strong, Empowered & Fearless
These numbers must change.

1 in 5 women in the UK will suffer sexual assault in their lifetime. It's a horrendous statistic that we can't ignore any longer.

At Ashley, our new personal safety alarm exists to allow women to feel unstoppable in their daily lives.

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Supporting Women & Girls

At Ashley, we donate 5% of net profits to Operation Underground Railroad and other charitable causes to accelerate the change.

The Ashley Personal Safety Alarm
Regular price Sale price £24.95 Free UK shipping on orders £30+
Bundle Size

Meet Ashley: our personal safety alarm designed to deter an attacker and make any woman feel safe and secure. 

Lightweight with a soft-touch silicone coating, Ashley features a LOUD 130db siren and a 200-lumen strobing LED light. 

Every Ashley Alarm comes with a small carabiner clip* that allows you to easily attach Ashley to your person or belongings.

From your handbag, to your water bottle, to your keys, your belt and beyond – every Ashley Alarm is designed to be durable yet stylish. 

Carry Ashley across town, out running, walking the dog, around campus, out at night, home from the shops, and wherever else life takes you.

*Purple and Aqua now come with our all-new and upgraded keychain as standard.

  • Small (9cm x 2.6cm x 1.1cm)
  • Light-weight (40g)
  • 130db siren (as LOUD as a jet engine!)
  • Flashing 200-lumen strobe LED light to draw attention
  • Stylish & minimalist (pairs with any outfit)
  • Quick-release clip included
  • Activated with a well-intentioned pull of the pin 
  • No false triggering
  • Durable soft-touch silicone coating 
  • Long lasting 2-year standby battery
  • 60+ minutes of continuous alarm
  • Replaceable batteries
United Kingdom
  • Free UK Shipping on orders £30 or more (2+ alarms)
  • Shipping from £2.99 on all UK orders under £30 (calculated at checkout)
  • Zero Hassle Returns within 30 days
  • Delivered by Royal Mail in 1-3 Days (Within the UK)
  • Dispatched from the United Kingdom

Europe / USA

  • Free International Shipping on orders £70 or more (5+ alarms)
  • Shipping calculated live at checkout on all International orders under £70
  • Dispatched from the United Kingdom
  • Delivered in 2-11 days

Why Ashley?

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She speaks her mind.

Ashley isn't designed to sit quietly. One firm pull of the pin, and any attacker will be struck by a 130db alarm and a bright flashing LED strobe.

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Is strong-willed.

Every Ashley device is built and tested for reliability. Clip Ashley to your bag, your coat, your belt or take her running. Every Ashley Alarm comes with a matching clip.

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And looks great doing it.

This isn't a safety alarm that'll end up at the bottom of a drawer never to see the light of day. We design Ashley products to look great and accompany you whatever the occasion.

How to use

(Although we hope you never have to)

Why now?

women personal safety statistics

It is estimated that there were between 430,000 and 517,000 adult victims of sexual offences in the last year [in England].

– Ministry of Justice

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1 in 4 women have been sexually abused before the age of eighteen.

– NHS England

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20% of women and 4% of men have experienced some type of sexual assault since the age of 16.

– Rape Crisis

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Only 15% of serious sexual offences and 21% of partner abuse incidents are reported to the police.


Shop With Confidence

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Free shipping on orders £30+
1-4 Days with Royal Mail

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